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Image and Video Creation

Creating high-quality visuals used to require expensive designers and video editors—but not anymore. In this section, you’ll see how businesses are using AI to generate product photos, marketing videos, thumbnails, and branded content in minutes. These case studies show how AI design tools help teams produce studio-level visuals faster, cheaper, and at scale—without needing a creative department.

Direct-to-consumer (DTC) skincare brand running frequent video ad campaigns on Instagram, TikTok, and YouTube.

The marketing team relied on freelance editors and agencies to produce product videos, which cost hundreds per ad and took up to two weeks to deliver. With limited resources, they couldn’t produce enough content to test different formats, hooks, or offers. Campaigns became stale quickly, and their return on ad spend (ROAS) began to decline. They needed faster, cheaper, and more scalable video content—without sacrificing brand quality.

Without AI

  • Each video costs $300–$700 to produce, limiting how many variations they can test

  • Turnaround time was 7–14 days, slowing down campaign iteration

  • Video ads lacked variety in style, length, and messaging

  • The team couldn’t keep up with the fast-paced demand of short-form content platforms

  • Testing new angles or offers was risky due to production costs

With AI

  • The team began using AI video tools (like Pictory and InVideo) to create branded ad content in minutes, using pre-set brand colors, fonts, and product images

  • Scripts were auto-generated by AI copy tools based on campaign goals, then imported directly into the video platform

  • Dozens of short-form variations were created quickly for A/B testing on TikTok and Meta

  • Product videos were automatically captioned, resized, and formatted for different platforms—all from one dashboard

  • In-house staff handled everything, reducing dependency on freelancers or agencies

Results of adopting AI

  • 92% reduction in production time, cutting video creation from 10+ hours to under 30 minutes

  • 5x more ad variations produced, allowing faster and more effective A/B testing

  • 34% boost in ROAS, driven by fresher, more targeted video content

  • Saved over $3,000 per month in outsourced editing costs

  • Social engagement increased by 27%, especially on short-form video platforms

E-commerce brand selling home decor and lifestyle goods on Shopify, Amazon, and Pinterest.

The brand relied on professional photoshoots for every new product launch, which were expensive, time-consuming, and inflexible. Coordinating photographers, props, and editing meant weeks of delay—and if a product changed or needed new angles, they had to reshoot. They also struggled to create platform-specific graphics for Instagram, Pinterest, and email campaigns without overloading their design team.

Without AI

  • Product photos took 2–3 weeks to produce from shoot to final edit

  • Seasonal or holiday-specific versions required additional time and cost

  • Marketing assets lacked consistency across channels due to rushed design work

  • New listings were delayed because photography couldn't keep up with product rollout

  • The team outsourced both photography and image editing, adding to overhead

With AI

  • The team began using AI tools like Pebblely, Canva AI, and Remove.bg to generate professional-looking product images and background variants on demand

  • They created multiple lifestyle mockups for each product, including seasonal scenes, using just one flat image

  • AI design tools auto-generated social graphics and email banners in branded templates, cutting design time by 90%

  • With batch generation, they created visuals for an entire campaign in a single afternoon

  • They replaced their need for constant photoshoots with dynamic, editable assets

Results of adopting AI

  • Product image creation time dropped by 85%, from weeks to hours

  • Conversion rate increased by 19% on product pages with AI-enhanced visuals

  • Saved $5,000+ per quarter on photoshoot and editing costs

  • Social media content production tripled, without hiring additional designers

  • Brand consistency improved across all platforms, with AI templating and image scaling

AI Video Ad Creation for DTC Skincare Brand

Skincare E-Commerce Company
A growing skincare brand relied on freelance editors to produce social video ads, but the turnaround time and cost made it hard to keep campaigns fresh. They integrated AI video tools like Pictory and InVideo to generate branded, short-form videos using product images, captions, and AI-written scripts. The internal team created multiple variations in minutes, allowing them to test new angles faster than ever.

  • 92% reduction in video production time, from 10+ hours to under 30 minutes

  • 34% increase in return on ad spend (ROAS) due to more frequent ad variation

  • Saved $3,000/month in outsourced editing costs

  • 5x more video ads launched per month, supporting constant testing

AI Product Photography and Graphic Creation for Home Goods Retailer

Shopify Home Decor Store
This online store used to rely on physical photo shoots and outsourced editing to prepare product images for Shopify, Amazon, Instagram, and email. With AI image tools like Pebblely and Canva AI, they generated multiple photo backgrounds, lifestyle scenes, and promotional graphics from a single flat image—no shoot required.

  • 85% faster image production, reducing turnaround from 2 weeks to 2 days

  • 19% increase in product page conversion rate with lifestyle-enhanced visuals

  • $5,000+ saved quarterly on photography and editing fees

  • 3x increase in marketing graphic output, with consistent branding

Automated Branded Video Content for Fitness Studio

Boutique Gym Chain
A regional fitness studio needed regular video content to promote classes, share testimonials, and highlight instructors on social media. They used AI video tools like Lumen5 and Descript to generate branded video clips from short scripts, images, and testimonials. The system auto-formatted each video for Reels, YouTube Shorts, and Facebook.

  • Video turnaround cut from 7 days to same-day delivery

  • Engagement on video posts increased by 42% within 30 days

  • Reduced outsourcing needs by 70%, bringing content creation in-house

  • Boosted class signups by 18%, driven by more frequent and high-quality video promotion

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